LAS VEGAS, NV – Harbor Freight will preview the BADLAND ZXR™ 15,000 lb. Winch with Wire Rope at SEMA today.
Engineered for the most extreme conditions and demanding recovery jobs, the BADLAND ZXR Winch delivers 15,000 lbs. of pulling power. With its 90 ft. x 7/16 in. wire rope, the Winch is ideal for pulling SUVs and heavy duty trucks.
The ZXR Winch has a 10 in. x 4.5 in. mounting pattern, with mounting points on the front and rear. For flexibility in mounting the Winch, the control box can be mounted in 3 different positions.
The high-strength wire rope is corrosion-resistant and designed with aircraft-grade steel for plenty of pulling power, while the series-wound motor stays cooler during long winch pulls. The premium oversized hook is made from forged alloy for easy rigging.
For added convenience, the Winch can be upgraded to wireless control with the BADLAND Wireless Winch Remote. IP67-rated, the Wireless Remote provides dependable performance in any weather or terrain, and can be operated at a range of up to 50 ft.
The BADLAND ZXR 15,000 lb. Winch with Wire Rope will be available in stores and online next Summer. It will only be available at Harbor Freight.
To explore the full BADLAND lineup including off-road jacks, recovery ropes, straps, and more, go to www.harborfreight.com.
Members of the Harbor Freight team are available for media interviews onsite at SEMA. For Harbor Freight interview requests and media inquiries, please contact our Corporate Newsroom at Newsroom@harborfreight.com.
The SEMA show, which focuses on the automotive industry and showcases upcoming products attracts more than 161,000 attendees annually, including representatives from over 140 countries and 3,300 media representatives.
For more information on Harbor Freight at SEMA go to SEMA Show 2025.




