LAS VEGAS, NV – Harbor Freight continues to preview exciting and innovative new products at SEMA – the nation’s premier auto industry trade show in Las Vegas.
New products from ICON™, HERCULES®, BADLAND™, DAYTONA™, U.S. GENERAL®, and more are being showcased, some of which will launch in 2027.
The Harbor Freight booth is located in the Upper South Hall of the Las Vegas Convention Center (#38087).
Members of the Harbor Freight team are available for media interviews onsite at SEMA. For Harbor Freight interview requests and media inquiries, please contact our Corporate Newsroom at Newsroom@harborfreight.com.
The SEMA show, which focuses on the automotive industry and showcases upcoming products attracts more than 161,000 attendees annually, including representatives from over 140 countries and 3,300 media representatives.
For more information on Harbor Freight at SEMA go to SEMA Show 2025.
