CALABASAS, CA – Harbor Freight will introduce many exciting and innovative new products at the nation’s premier auto industry trade show, SEMA (Specialty Equipment Market Association), in Las Vegas, November 4 – 7.
Visitors to the event will get a first look at products from Harbor Freight’s leading brands including ICON®, HERCULES®, U.S. GENERAL®, PREDATOR®, BADLAND™, and DAYTONA™.
“Automotive professionals and enthusiasts alike are demanding more from their tools — performance, innovation and value — and Harbor Freight is delivering,” said Brad Cohan, Divisional Vice President of Merchandising at Harbor Freight.
“From new tool storage colors to professional polishers, and more innovations ahead, we’re redefining what value in professional-grade tools looks like.”
Harbor Freight will be featuring announcements and videos of the new products being introduced at SEMA on the Harbor Freight Newsroom, and attendees can see and test the new tools at the Harbor Freight booth (#38087). The booth will be located in the Upper South Hall of the Las Vegas Convention Center and open during regular show hours: November 4 – 6 (9 a.m. to 5 p.m.) and November 7 (9 a.m. to 4 p.m.).
Members of the Harbor Freight team will be available for media interviews onsite, which can be scheduled in advance. For Harbor Freight interview requests and media inquiries, please contact our Corporate Newsroom at Newsroom@harborfreight.com.
The SEMA show, which focuses on the automotive industry and showcases upcoming products, attracts more than 161,000 attendees annually, including representatives from over 140 countries and 3,300 media representatives.
For SEMA media registration, go to semashow.com.
