CALABASAS, CA – Harbor Freight has been named to the World’s Best Brands list 2024 by TIME.
TIME partnered with data and insights firm Statista to determine the list that recognizes the top brands across the globe.
For its U.S. list, Statista conducted an independent survey, gathering data from more than 22,000 consumers. The score and ranking received was based on brand awareness, social buzz, likeability, and loyalty. Awards were provided to the top five brands with the best results in each category including hardware stores.
This was the inaugural list for TIME World’s Best Brands, and the data was collected between August 2023 to October 2024.
The full list can be viewed here.
