Harbor Freight Tools, the country’s number one destination for quality tools at great value will introduce several new products at the nation’s premier auto industry trade show, SEMA (Specialty Equipment Market Association), in Las Vegas this November.
Visitors to the industry-only event will get the first look at a new line of professional grade power tools from Harbor Freight’s exclusive HERCULES® brand, including new brushless cordless power tools, and automotive specialty hand tools from ICON®.
The DAYTONA™ brand will showcase new floor jacks and jack stands. New BADLAND® winches and auto recovery equipment will be featured. Harbor Freight will also preview new additions to its popular line of tool storage and cabinets, including additions to the U.S. GENERAL® line.
Attendees can see and test the new tools. Members of the Harbor Freight team will be available for media interviews, which can be scheduled in advance. For Harbor Freight interview requests and media inquiries, please contact the Corporate Newsroom at Newsroom@harborfreight.com
Located in the Upper South Hall of the Las Vegas Convention Center, the Harbor Freight Tools booth (#38095) will be open during regular show hours: November 1-3 (from 9 a.m. to 5 p.m.) and November 4 (from 9 a.m. to 4 p.m.).
The SEMA show, which focuses on the automotive industry and showcases upcoming products, attracts more than 161,000 attendees annually, including representatives from over 140 countries and 3,300 media representatives.
For SEMA media registration, go to www.semashow.com.