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Harbor Freight Will Showcase Major Product Launches at the SEMA Show in Las Vegas Beginning November 5

(October 22, 2024; Calabasas, CA) Harbor Freight will introduce many exciting new products at the nation’s premier auto industry trade show, SEMA (Specialty Equipment Market Association), in Las Vegas, November 5 – 8.

Visitors to the industry-only event will get the first look at many products including PREDATOR® Generators, BADLAND Off-Road Jack, Gloves, and Recovery Equipment, along with other new products from ICON®, DAYTONA, U.S GENERAL®, HAUL-MASTER®, and HERCULES®.

Harbor Freight will be featuring announcements and videos of the new products being introduced at SEMA on the Harbor Freight Newsroom and attendees can see and test the new tools at the Harbor Freight booth (#38087). The booth will be located in the Upper South Hall of the Las Vegas Convention Center and open during regular show hours: November 5 – 7 (9 a.m. to 5 p.m.) and November 8 (9 a.m. to 4 p.m.).

Members of the Harbor Freight team will be available for media interviews onsite, which can be scheduled in advance. For Harbor Freight interview requests and media inquiries, please contact Donna Walker at DWalker@harborfreight.com, or our Corporate Newsroom at Newsroom@harborfreight.com.

The SEMA show, which focuses on the automotive industry and showcases upcoming products, attracts more than 161,000 attendees annually, including representatives from over 140 countries and 3,300 media representatives.

For SEMA media registration, go to semashow.com.

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