(October 19, 2023; Calabasas, CA) Harbor Freight Tools will introduce many exciting new products at the nation’s premier auto industry trade show, SEMA (Specialty Equipment Market Association), in Las Vegas, October 31 – November 3.
Visitors to the industry-only event will get the first look at many products including ICON™ diagnostic scanners, ROADSHOCK® off-road lights, and the biggest unveiling yet from HAUL-MASTER. Harbor Freight will also preview new additions to its highly anticipated and highly popular U.S. GENERAL® Series 3 line of tool storage.
Hundreds of other new tools will be previewed from Harbor Freight’s various brands including HERCULES®, ICON®, PREDATOR®, SPECTRUM®, DOYLE®, QUINN®, and more.
Harbor Freight will be featuring announcements and videos of the new products being introduced at SEMA in the Harbor Freight Newsroom and attendees can see and test the new tools at the Harbor Freight booth (#38047). The booth will be located in the Upper South Hall of the Las Vegas Convention Center and open during regular show hours: October 31-November 2 (from 9 a.m. to 5 p.m.) and November 3 (from 9 a.m. to 4 p.m.).
Members of the Harbor Freight team will be available for media interviews onsite, which can be scheduled in advance. For Harbor Freight interview requests and media inquiries, please contact Donna Walker at DWalker@harborfreight.com, or our Corporate Newsroom at Newsroom@harborfreight.com.
The SEMA show, which focuses on the automotive industry and showcases upcoming products, attracts more than 161,000 attendees annually, including representatives from over 140 countries and 3,300 media representatives.
For SEMA media registration, go to semashow.com.
